Client
Samsung SG
Timeline
2019
Tag
Tablet
Mobile
B2C
Android
Background
Samsung aimed to improve the in-store customer experience by introducing an app on demo devices, allowing users to view specs and compare models directly at the store.
The project scope includes a user-facing mobile app and a dashboard for content management.
The app
When users visit a retail store, they can explore the phone or tablet models displayed on the tables. A floating app icon appears on the screen, allowing them to tap and view device specifications, compare models, browse marketing images and videos, or check promotions related to the device.
User flow for comparison model
Start: Open the app
Display specs of the current model: User scrolls down to view details
Select the "Compare" button
Show all comparable models
Select a model and tap "Compare" , user can select up to 2 models on tablet
View comparison information
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